King Fruits Co., Ltd. was established on June 27, 2011, under the management of Mr.Kriangsak Wilepana and Mrs. Saowanee Wilepana. Our signature product is the Hom Thong bananas, distributing over 30 tons per day nationwide. King Fruits owns its farms and collaborates with a network of over 880 farmers across 15 provinces throughout Thailand. This collaboration helps enhance farmers’ income, reduce household debt, and improve livelihoods, leading to higher educational opportunities for their children, while also helping reduce disparities in rural communities.

Given our production success and the positive market response from partners and consumers, King Fruits had to expand its production base to meet market demands. Thus, in 2019, we inaugurated our second production facility, specializing in the manufacturing of ready-to-eat fruits and vegetables, along with frozen products. Both the first and second factories distribute products in the central, eastern, and upper southern regions of Thailand.

Our Hom Thong bananas, fruits, and vegetables have been very well received by consumers. In 2020, King Fruits expanded its production base to the northeastern region to address the cost issues associated with transportation. This allowed us to deliver fresh, high-quality raw materials to consumers more quickly, this had lead us to the establishment of our third factory in 2022 in Nakhon Ratchasima to distribute products in the northeastern and lower northern regions.

As part of King Fruits Co., Ltd.’s marketing strategy, “Innovation Leads Marketing towards Sustainability,” in 2019, we emphasized the importance of business sustainability and the involvement of all stakeholders (our network of farmers, employees, partners, and consumers). Coupled with environmental care and protection, this strategy ensures a stable agricultural occupation, a robust organization, and a sustainable business.